Unbelievable! Star India will spend these many crores for one season of Pro Kabaddi
The media rights of the Pro Kabaddi League have just been auctioned off. Star India has managed to retain these rights till 2025. How much Star India paid for these media rights is now coming to light.
According to the leading website MoneyControl, Star India has almost doubled the amount compared to last year. Star India will spend Rs. 170 crore for each season of the Pro Kabaddi League. The same amount was Rs. 90 crore last year, sources said.
Star India Pro has been broadcasting the tournament since its inception. This is the first time that Mashal Sports has conducted an auction process for this. Now that the league will get double the money from Star India, the teams in the league will also get double the revenue, sources said.